If you want to be one of the elite few personal trainers to establish themselves as an authority with this untapped population, while creating an incredible income and securing your future in the fitness industry, then you need to act now to take advantage of this incredible opportunity.Trainers are slowly beginning to catch on and eventually your opportunity to be the leader in this huge target market will be gone. This used to be considered a specialized “niche”, but now it is the only growing population, and one that is completely underserviced and under appreciated.
They are the over 80 million s age 55+ including seniors and the exploding group of leading-edge Baby Boomers – the largest age cohort in history!
Some have been swept up in just doing what everyone else is doing…focusing on the 20-40 year old market.
The market is not a niche. It is the largest and fastest-growing fitness market in the world and will be for the next 30 years. I will show you how to fulfill your financial dreams by building a business that dominates the compe ion. What do you want?
You might be thinking “I don’t need to learn this stuff. These clients aren’t any different than the 30 and 40 year olds I already train. Right?” WRONG. I ure you that they are, and you need to train them differently or you won’t ever get them to buy.
Think that this means working with crotchety old geezers who do nothing but complain, talk about how things were better “in the good old days”, and discuss their latest bowel movement issues?
I understand because I used to be just like you until my career-altering “aha” moment which taught me that this is NOT TRUE.
You see as a kid I didn’t spend much time around anyone at all over the age of 55. Both my grandfathers died when I was really young. My dad’s mom died not too long afterwards and my mom’s mom we didn’t see that much. So I had very little exposure up until the now infamous nursing home incident. You see, my youth group decided to visit the local nursing home to socialize, sing some songs and cheer up the residents. I had never been to one before.
I carried this and rather traumatic memory with me to grad school in exercise science. Since the program was a clinically based one of our responsibilities as students was working in the cardiac rehabilitation program on campus. If you have any experience with cardiac rehab then you know it is full of—you guessed it—- older s. Talk about being nervous. I kept thinking back to that nursing home and I swear I could still smell that awful smell.